Post by account_disabled on Jan 6, 2024 10:27:27 GMT 2
Thinking that blogging is just technique is wrong. It's true that you need to know how to write, find ideas for new articles , manage the editorial calendar so as not to risk running out of posts to publish, strive to create quality content every day, but is it really enough? Think about it for a moment: what does it mean to have a blog? From a technical point of view, write and publish articles. A blog is a simple collection of articles on various topics. The fact is that a blog is much more. It's not just technique. Writing a post is not limited to a pure writing action, respecting certain rules and conventions to please readers and search engines, conquering keywords, hoping to receive a lot of traffic. Writing for a blog means communicating .
Communicative qualities in blogging When we write, our only desire is to be read. We can open a blog for any reason: because as professionals we need to demonstrate our skills and attract Special Data customers, because as lovers of a topic we want to talk about it and find other enthusiasts, because as companies we want to spread our name and win new customers. In all cases we want to be read and not forgotten. We are interested in communicating with readers. When there is communication, there is connection and therefore there is trust, there is a relationship that is no longer unique, but complete. 1 – Passion for the subject This is the first quality. Many of my blogs have failed because they lacked passion, or at least it was low, not destined to survive over time.
To run a blog, however, you need an indefinite passion. And the passion shines through, you notice whether the blogger writes just to publish or because he believes in what he writes, you see it from the enthusiasm and strength he puts into his writing, you see it from the quality of the articles he produces and the changes in the blog. 2 – Personal storytelling A cold and academic blog has no future, especially today when it is full of blogs, where everything has already been said and repeated, and where it is difficult to find an audience. Today a blog must show the human side of the blogger, no longer a simple name in the signature of the articles, but a person, a human being that you can also meet somewhere. Talking about yourself in your blog means giving added value to your content, it means humanizing the blog, making it truly personal. Don't say you have a personal blog when the person doesn't emerge from what you write.
Communicative qualities in blogging When we write, our only desire is to be read. We can open a blog for any reason: because as professionals we need to demonstrate our skills and attract Special Data customers, because as lovers of a topic we want to talk about it and find other enthusiasts, because as companies we want to spread our name and win new customers. In all cases we want to be read and not forgotten. We are interested in communicating with readers. When there is communication, there is connection and therefore there is trust, there is a relationship that is no longer unique, but complete. 1 – Passion for the subject This is the first quality. Many of my blogs have failed because they lacked passion, or at least it was low, not destined to survive over time.
To run a blog, however, you need an indefinite passion. And the passion shines through, you notice whether the blogger writes just to publish or because he believes in what he writes, you see it from the enthusiasm and strength he puts into his writing, you see it from the quality of the articles he produces and the changes in the blog. 2 – Personal storytelling A cold and academic blog has no future, especially today when it is full of blogs, where everything has already been said and repeated, and where it is difficult to find an audience. Today a blog must show the human side of the blogger, no longer a simple name in the signature of the articles, but a person, a human being that you can also meet somewhere. Talking about yourself in your blog means giving added value to your content, it means humanizing the blog, making it truly personal. Don't say you have a personal blog when the person doesn't emerge from what you write.